News: Cell the book
A new book from Stephen King called Cell will be released later this month. It's about cell phones, or rather what happens when you get a creepy phone call on one! But the interesting part here is that they offer ring tones and cell phone wallpapers about the book.
The marketing team for the book will also send more than 100,000 text messages to advertise the book, something that hasn't been done before for a book. It remains to be seen if a cell based marketing will be successful to promote an horror book about cell phones.